Alva Jay Velasco, widely known online as Alva Jay, is an American social media personality, beauty influencer, and model based in Las Vegas. She first gained public recognition in 2011 after launching her YouTube channel, where she built a dedicated following by sharing makeup tutorials, fashion lookbooks, lifestyle vlogs, and fitness journeys. Her relatable personality and trendy style quickly established her as a prominent content creator across multiple mainstream photo and video-sharing platforms.

Over the course of her career, Alva transitioned her brand into adult modeling and exclusive content creation. She expanded her digital footprint by collaborating with major industry platforms, including highly publicized appearances on networks like Plug Talk. Today, she maintains a massive online presence, balancing her roots in fashion and beauty photography with her successful career in the adult entertainment industry.